The deplorable and corrupt orange soda
Imperialism and The Orange Soda: An Ascription of African Status
The mundane ascribes much higher meaning when there is disparity between what we see in two different places. In North America, we see parity between water and soda in terms of price. In some and most if not all cases water is cheaper. This data insight isn’t necessarily based on any formal study of the same, but rather the on the ground observation, a confirmation of the structural problems we see on the continent stemming from a lack of attention to the needs of the people. Our people. When it comes to Africa it is fact that this is the case. And, there is a reason not unsolvable. It’s not just a business problem... It’s a governance problem. It is, an ethics problem.
This ethics problem is easily solved with the advent of new technology and the access to insights at these large corporations of large unequal revenues. Some of these technologies are popular in the US IP universe such as the invention of air to water where CLEAN water is extracted from air, at scale.
Some of these things are esoteric in that they are seldom spoken about by the people who hold office. Because of this, word doesn’t get out, and those neocolonial legacy companies who bottle these sugary liquids continue to make billions, to the direct detriment of Kenyans who lack a healthy alternative.
Nothing at all wrong with making billions. But not at the expense of the people who work the hardest. The everyman and woman.
This is indicative of the way the world sees Africa, and Kenya more specifically. The status of water over sugary liquid is given to the US and Canada, but not to Africa.
This needs to change.
Here’s what we need. independent reviews of big food industry, and relicensing only of those corporates who pass the review process. Ethical frameworks will then be taught in all business courses as a strict pre requisite to create a new age for young executives and managerial training.
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Signed
Jay Mig